Guests
Amit Raj
Amit Raj is the founder of The Links Guy, a Glasgow-based link-building agency. He specializes in strategic campaigns that earn high-authority links from universities, government sites, and other trusted sources.
Show Notes
Ever wonder what it really takes to boost a client from 300K to over 10 million monthly visitors through link building?
In this episode of Link Masters podcast, we go behind the scenes with Amit Raj, founder of The Links Guy agency based in Glasgow, Scotland. He reveals the strategic link building campaigns that drove such massive traffic growth for his clients.
You'll hear first-hand how Amit and his team secure those coveted authoritative links from sources like Ivy League universities and government sites. He opens up about their link building processes, favorite tactics, team structure, hiring practices, and more.
Listen to the full episode to learn
- 00:00:00 How a Side Hustle Blossomed Into an Agency
- 00:04:55 Deep Dive into Link Building Tactics
- 00:06:12 Securing High-Authority Links
- 00:07:28 How to Acquire Links at Scale
- 00:08:12 The Crucial Role of Skilled Prospecting
- 00:09:48 The Essence of a Good Link
- 00:11:14 Is Link Building Underrated?
- 00:11:45 The Business of Links: Pricing strategies for link-building services
- 00:12:31 Tactics to Avoid (or Embrace?) in Link Building
- 00:14:43 Structuring a High-Performance Link Building Team
- 00:16:18 Hiring the Right Talent
- 00:18:44 The Qualities That Make a Great Link Builder
- 00:21:02 Improving Link Building Processes
- 00:21:02 Streamlining Link Building with Process and Tools
- 00:30:27 Amit's Jaw-Dropping Client Results
- 00:32:25 The Increasing Importance of Quality and Relevance
- 00:33:45 Future Aspirations
Topics
Link Building SEO Outreach