Alex Horsman
Alex Horsman is the creator of Sh*tty SEO Advice and founder of alexhorsman.com. He focuses on ecommerce link building, passive link acquisition, contributor outreach, and practical SEO tactics for scaling revenue.
Want to learn how an ecommerce brand scaled to $20 million in revenue with link building? In this episode, Alex Horsman reveals his unconventional link building tactics, including his 'lazy link building' strategy that passively attracts high-quality backlinks and his go-to 'contributor slot' outreach method that's landing him links on major websites when traditional tactics fail.
We also discuss
- Google's preference for ecommerce sites over affiliate sites
- How to build links to ecommerce money/product pages effectively
- How to create content that journalists naturally link to
- How to approach personalization in outreach emails
- Paid links and their long-term viability
- Link building tool stack
- Effective team structure for link building campaigns
- and more
Stop spinning your SEO wheels and learn what's actually working right now.