How Moosend Built 1000 links and Even More Relationships With Pitchbox
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The Challenge
Developing a Long-Term Email Outreach Strategy
Moosend is a multi-purpose, email marketing automation platform based out of Athens, Greece. With their user-friendly interface, pre-built templates, and user tracking, any team can send personalized marketing emails, build beautiful landing pages, craft targeted subscription forms, and build high-performing automation workflows.
As the Head of Growth for Moosend, Nick Dimitriou is tasked with leading all of Moosend's acquisition channels, including organic search. To continuously improve Moosend's backlink profile and increase organic traffic, Nick relies on relationships that he builds through targeted email outreach.
“Before Pitchbox I was building 5 links per month. I can't handle a thousand people simultaneously by myself, it's not realistic.”
The Solution
SEO-Centric CRM with Targeted Prospecting, Smart Templates, and Advanced Integrations
After implementing Pitchbox for their email outreach, Moosend was able to keep their entire process in a single platform and stay organized when building and maintaining relationships.
With prospecting in the form of a real-time search, Nick and his team have a constant stream of relevant leads for their outreach. By running targeted Blogger Outreach campaigns with theme-based keywords, there are limitless opportunities to discover, ensuring that they can maintain their strategies long term.
To easily create targeted, personalized emails, Moosend utilizes Pitchbox's personalization fields and conditional logic. This creates dynamic templates that adapt based on set criteria/conditions. Having unique personalization elements in their outreach emails has massively increased their overall response rates, leading to more conversations and more conversions.
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Love the simplicity of the service and the prompt customer support. We can't imagine working without it.
The Bottom line
Efficient Workflow to Maximize Results
With his experience working for Moosend, an advanced marketing and email automation platform, Nick has a clear understanding of what constitutes an effective email campaign and a strong respect for efficient processes and workflows. This is why he and his team chose Pitchbox for their email outreach over competing tools.
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Pitchbox is the way to go if you want everything organized in one place. Everything runs smoothly and we've seen some crazy results. I don't think there is another tool like you guys.
-- Nick Dimitriou, Head of Growth at Moosend
“I'm a big fan of Pitchbox's conditional logic. If we send an email on Monday, we like to say, 'Nice to meet you this lovely Monday.' It's very straightforward to set up.”
The Result
Genuine Relationships and Strong Partnerships
By having real conversations that lead to lasting relationships, Nick and his team are in turn able to build links, acquire brand mentions, increase social shares, and develop friendships.
I have some surprisingly strong friendships that started through Pitchbox.
-- Olivia Rhye, Product Designer
By maintaining a long term outreach strategy, Moosend is able to focus on building relationships, which has proven to be endlessly valuable for them. Moosend currently averages about 100 links per month between email outreach and leveraging their relationships.
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